CBRE | Romonet Wins Award: Improving the CSR Impact of Data Centers with Predictive Analytics
Over 600 corporate executives, policymakers and green campaigners saw CBRE | Romonet win IT Project of the Year at the BusinessGreen Leaders Awards. The judges praised CBRE | Romonet and its customers for their progress in helping improve the corporate social responsibility (CSR) of global data centers.
“The outcomes of a positive CSR profile are many - tangible benefits to the environment, improved public image and competitive positioning, and when CBRE | Romonet's Platform is used, large scale cost efficiencies. Many companies have already invested in the latest analytics tools to increase business efficiency, and we are encouraged that many more are taking action in this key area,” said Zahl Limbuwala, CBRE | Romonet's CEO.
CBRE | Romonet offers the world’s only predictive analytics platform capable of modeling, simulating, analyzing and controlling operational and financial performance within the data center. Data centers are one of the most costly and potentially harmful business units within any large organization but now, as analytics applications have done in other areas of business, their financial and operational risks can be removed using CBRE | Romonet.
This award win accompanied CBRE | Romonet announcing it is launching new Machine Learning capabilities to further enhance the value of its solution. The speed at which business results are attainable was another deciding factor for the judges. As a recent case study highlighted, return on investment is achievable in several weeks.
Predictive Analytics is proving to be a key application for mitigating the risks associated with CSR and the data center – these include postponed capital investment, shareholder value being questioned, and reduced corporate profitability when customers choose competitor services on sustainability grounds.
An example is Apple’s $950million, 500-acre Irish data campus. The facilities are being debated due to power requirements, land use and the effect on local wildlife. CSR is a key consideration within each of these factors and businesses using CBRE | Romonet can demonstrate the positive action they are taking.
“We are working with international leaders across online retail, social media, banking and IT service providers, all of which recognize the influence CSR has on competitive positioning. More importantly, they know how to succeed in today’s environmentally-conscious economy where business processes and investments are under scrutiny,” concluded Limbuwala.