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Romonet Announces Management Changes as it Scales to Meet Global Demand

Romonet Announces Management Changes as it Scales to Meet Global Demand

Romonet_GreyRomonet, the only provider of full lifecycle data center analytics software and services, has announced the appointment of Danny Reeves as Chief Executive Officer and Rick Skett as Chairman of the Board.

The decision to move the former COO into the CEO role was driven by a shift in Romonet’s operating model as it gears up to deliver on new global customers who came on board in the last quarter of 2016.

“The company faces new challenges as its brand strength continues to grow,” commented Reeves. “While our commercial focus will continue, our prime objective is delivering the highest quality analytics and business information to our customers who are rapidly expanding their global data center estates and require long-term predictive financial and operating performance models.”

A former Chief Information Officer at Balfour Beatty, Reeves brings years of directing complex global technology projects and large company relationship management. He will work closely with Romonet’s CFO, Richard Rowson, who, as the former CFO at Global Switch, brings industry credibility and customer validation. Rowson was influential in leading recent successes with new customers in Asia and Europe.

Rick Skett re-joins Romonet having previously held roles of both Head of Marketing and Chairman in the past. Prior to that, Skett enjoyed a 30-year long career at Intel. His previous positions included EMEA Group Marketing Director and UK & Ireland Country Manager.

Co-founder and Executive Director, Zahl Limbuwala, continues to serve on the board with a direct focus on developing global customer and strategic partner relationships as well as maximizing Romonet’s visibility as an industry leader.

“This marks the next stage of Romonet’s evolution, and the market’s investment in predictive analytics,” said Limbuwala. “We have proven to both save money and energy while increasing performance and it is exciting to now be delivering this service to the companies that underpin global data center innovation.”

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Romonet Launches Validated by ROMONET

Romonet Launches Validated by ROMONET

Romonet, award winning data center analytics company, has launched a new certification program - Validated by ROMONET.

Validated_Romonet_Vertical_GreyThe certification proves an organization has been through the rigorous process of data cleansing and validation, calibration, analysis and corrective action (if required). Validated by ROMONET also demonstrates a company’s commitment to financial, energy and environmental efficiency through the use of the latest analytical technologies.

“This is an exciting program. The ability to predict financial, operational and environmental impact data throughout the lifecycle of a facility is critical to the success of the data center industry. 2017 will see an unprecedented number of new facilities built, consolidated and improved on every continent. Romonet’s validation process ensures decisions with long-term economic and social impact are made with accurate data,” said Zahl Limbuwala, Romonet’s Co-founder and CEO.

Romonet’s holistic approach to data center lifecycle analytics is unlike other certification programs that focus on power, process or the building. Romonet analyzes and predicts data from site selection and investment to ensure financial control, climate responsibility and the most efficient operating environment.

Romonet’s patented processes and the latest artificial intelligence algorithms independently ensure that facilities management services, vendor equipment and ongoing maintenance plans are optimized to improve the delivery of IT services.

With Validated by ROMONET organizations can:

  • Prove the accuracy of data by which major capital investment decisions are made
  • Show shareholders and customers commitment to improving data center efficiency
  • Track the ROI on critical infrastructure investment and improvements made in operational performance
  • Become more transparent when reporting and reducing environmental impact
  • Position ahead of the competition in terms of quality of service and commitment to continual improvement

More information about the certification can be found here.

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Romonet named an Innovator by IDC Report

Romonet named an Innovator by IDC Report

idc-innovatorWe’re one of only three vendors in IDC’s latest report recognising innovative companies in the data center industry. Our platform offers complete data center lifecycle analytics and as IDC states, “provides a single, accurate way of reporting data to key decision makers.”

"Running an agile IT environment requires an equally agile physical facility that is prepared to accommodate demanding and fluctuating IT loads. Technologies that improve the ability to manage the physical environment are essential, especially as data center resources become more distributed to support digital transformation and IoT initiatives," said Jennifer Cooke, research director, Datacenter Trends & Strategies at IDC.

Read the full report.

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edie Sustainability Leaders Awards Finalist – Sustainability Product Innovation: Resources

edie Sustainability Leaders Awards Finalist - Sustainability Product Innovation: Resources

We are a finalist in the edie edie-award-logoSustainability Leaders Awards. This continues an extremely successful year for Romonet which includes recognition at the BusinessGreen Leaders Awards and DatacenterDynamics USA & Canada Awards.

This time, the company is shortlisted in the Sustainability Product Innovation: Resources category. The awards recognize the incredible people, initiatives and products that are helping to deliver excellence within the green economy.

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We’re at Big Data & Analytics Innovation Summit 2016

We’re at Big Data & Analytics Innovation Summit 2016

big-data-summitRomonet is a sponsor at the upcoming Big Data & Analytics Innovation Summit. The event takes place in London on 16 & 17 November 2016.

The summit brings together leading minds working in analytics and data science across the UK and Europe. The event will share industry-leading insight on how investment in data offers the opportunity for a smarter, more efficient organisation.

Let us know if you’d like to pre-book a meeting about our analytics solutions.

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Data Centre News: The Colocation Market is in a State of Transition

Data Centre News: The Colocation Market is in a State of Transition

dcn-hero-bannerWe were recently invited to contribute an article for Data Centre News on the state of the colocation market.

Our piece explores the different metrics available to operators, issues affecting energy efficiency and how return on investment is influenced by these factors.

The full article is on page 22.

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Data Economy: Why Data Centers are Essential for Your Future

Data Economy: Why Data Centers are Essential for Your Future

data-economy-hero-bannerData Economy has included Romonet in a recent industry feature explaining just how much businesses and society rely on data centers.

Romonet is quoted, "The speed of technology adoption will see data centers become more critical than power generation, water treatment and communication. The data center is the hub of everything we rely on: communications, travel, healthcare, finance, shopping, supply chains, manufacturing, mining, etc."

Further insight from Romonet is available at the full feature here.

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Data Center Journal: Informed Decision Making Is Everything When Selecting Your Data Center Site

Data Center Journal: Informed Decision Making Is Everything When Selecting Your Data Center Site

dcj-hero-banner-augustCountless scenarios, decisions, financial implications and CSR objectives are assessed when choosing a new data center site.

In Romonet's latest article for the Data Center Journal, we outline some of the many choices that can be enhanced with predictive analytics.

The evaluation process begins before a single cent is even spent, however the majority of builds are founded on guesswork and advanced manual calculations.

Romonet's analytics solutions enable businesses to dramatically improve how they manage site selection. 

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The unquenchable thirst of the data center

The unquenchable thirst of the data center

stack-romonet-hero-bannerRomonet explains the importance of measuring water in the data center and what can be done to reduce consumption.

Operators need to do is find is a balance to satisfy business stakeholders, shareholders, the press and green lobbyists.

Read the full article here on The Stack.

CSR has turned its attention to data centers, their management practices and their widespread impact on the environment. Times are changing and water consumption is a major component of company CSR policies.

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Sustainability is back on the agenda

Sustainability is back on the agenda

green-step-sustainability-blog-hero-bannerIt’s been quite a while since my last blog, I’ve been pretty busy at work and have been keeping abreast with the latest in analytics, machine learning and AI technologies. There has been a pretty big resurgence in the world of sustainability, especially in the data center sector. Initially I was a little surprised but there’s more substance to the movement compared to the pre-2009 economic crash that pretty much killed sustainability and green initiatives as a board level issue.

Before the last recession the green movement in the data center sector had gathered quite some pace. There was a lot of good work done by the BCS, Green Grid, EPA, LBNL, METI and others around metrics and tracking of how green a data center was. Indeed, it was this very movement that gave birth to the J.R.R Tolkien of metrics, PUE - one ring/metric to rule them all…get it?

Even way back then, when I was chairman of the BCS Data Center Specialist Group, raising awareness of data center energy efficiency (or lack thereof) was best done by talking to environmental lobbyists.

Greenpeace started its Click Green Report back in 2010, naming and shaming companies for how green their data centers weren’t. The Click Green program initially examined energy efficiency in the data center but has evolved to encompass a much broader scope since then.

When the global economic downturn descended upon us most of the less publicly visible corporate world (which back then included most data center companies) put green on the back burner and focused on saving money instead.

I have to say that this always seemed an unwise move to me because in most cases any green initiative worth its salt, especially in the energy efficiency arena, should have a good financial ROI and not just a green brownie points ROI’. The issue was that many didn’t have the tools, context or knowledge to assess and build strong green and financial business cases that could stand up to scrutiny or any sort of third party validation.

Thus I was very happy this year when my conversations with both customers and other industry pundits once again started to include discussions about the green, now referred to more often as sustainability, agenda. I prefer the term sustainability as it is much more encompassing of the broader agenda beyond energy efficiency, such as water consumption, embodied carbon, sustainable construction practices, etc.

Before everyone jumps back on the ‘we need more metrics’ bandwagon, let me say, no we don’t! Stop, put down the white paper draft on the new 'super all-encompassing one sustainable metric to rule them all’! Please just keep it simple and collect, track and analyse data indicating your energy efficiency, carbon emissions (this is a calculation from energy), water consumption and you’ll be well on your way to improving your data center’s sustainability efforts.

Oh and by the way, remember that simply believing raw data from sensors and instrumentation points is not an accurate representation of what’s going on (trust me, we clean and validate data for a living). If you are a service provider, not being able to allocate the fair-share of your overall carbon emissions to your customers is less than ideal.

Sustainability is a board level issue again and claiming your IT is zero carbon because it’s all in the cloud is not going to cut it as far as brand value is concerned, at least in the public’s eyes.

Zahl Limbulwala, Romonet CEO

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Winner: The Reasons Behind our DCD Award

Winner: The Reasons Behind our DCD Award

dcd-winner-hero-bannerEarlier in the year, Romonet stormed to victory at the US & Canada DatacenterDynamics Awards.

We were always confident in our entry, however the publication has now published an extensive profile on how the power of Romonet Predictive Analytics is changing the data center for the better.

See how we improve CSR, efficiency and financial management here. The judges praised our solutions for being an important tool in tackling data center environmental factors and validating facility operational performance.

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Romonet Wins Award: Improving the CSR Impact of Data Centers with Predictive Analytics

Romonet Wins Award: Improving the CSR Impact of Data Centers with Predictive Analytics

splashing-splash-aqua-water-67843Over 600 corporate executives, policymakers and green campaigners saw Romonet win IT Project of the Year at the BusinessGreen Leaders Awards. The judges praised Romonet and its customers for their progress in helping improve the corporate social responsibility (CSR) of global data centers.

“The outcomes of a positive CSR profile are many - tangible benefits to the environment, improved public image and competitive positioning, and when Romonet’s Platform is used, large scale cost efficiencies. Many companies have already invested in the latest analytics tools to increase business efficiency, and we are encouraged that many more are taking action in this key area,” said Zahl Limbuwala, Romonet’s CEO.

Romonet offers the world’s only predictive analytics platform capable of modeling, simulating, analyzing and controlling operational and financial performance within the data center. Data centers are one of the most costly and potentially harmful business units within any large organization but now, as analytics applications have done in other areas of business, their financial and operational risks can be removed using Romonet.

This award win accompanied Romonet announcing it is launching new Machine Learning capabilities to further enhance the value of its solution. The speed at which business results are attainable was another deciding factor for the judges. As a recent case study highlighted, return on investment is achievable in several weeks.

Predictive Analytics is proving to be a key application for mitigating the risks associated with CSR and the data center – these include postponed capital investment, shareholder value being questioned, and reduced corporate profitability when customers choose competitor services on sustainability grounds.

An example is Apple’s $950million, 500-acre Irish data campus. The facilities are being debated due to power requirements, land use and the effect on local wildlife. CSR is a key consideration within each of these factors and businesses using Romonet can demonstrate the positive action they are taking.

“We are working with international leaders across online retail, social media, banking and IT service providers, all of which recognize the influence CSR has on competitive positioning. More importantly, they know how to succeed in today’s environmentally-conscious economy where business processes and investments are under scrutiny,” concluded Limbuwala.

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And the Winner is…

BusinessGreen Leaders Award Winner IT Project of the Year

WINNER: Romonet, Slashing Data Centre Water Usage Project

The judges praised Romonet for its commitment to tackling the oft-ignored problem of data centre water use through its Big Data Platform, which provides the data and modelling functionality needed to help businesses manage and optimise their IT-related water use. 

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Romonet’s Analytics Platform: New Machine Learning Capabilities to be Launched

Romonet's Analytics Platform New Machine Learning Capabilities to be Launched

machine-learning-romonet-bannerRomonet today announced it is filing for a number of new patents for the next phase of its data center intelligence platform, utilizing the applications of Machine Learning. The company is known as the leader in data center analytics and this development enhances the value of Romonet’s already patented solution.

"We have been working on advanced data handling and Machine Learning algorithms for over a year, focusing predominantly on enhancing our solution to learn and become as proficient as our human data scientists are today at identifying anomalies, and tracking down the cause behind the symptom. This capability provides powerful operational and business insight into data center systems and component level performance," said Liam Newcombe, Romonet's co-founder and CTO.

Having modeled, collected data and analyzed hundreds of data centers in the past eight years, Romonet’s platform has an incredibly detailed and expansive data archive on how facilities of every size perform under different climate, environmental, energy, IT and commercial factors.

While the use of Machine Learning applications is not new, Romonet’s platform is the first to combine metered data, Machine Learning, simulation and predictive analytics.

"In our case, teaching the machine is much faster as we feed it pre-cleansed and calibrated data to recognize and learn patterns, incorporate additional data from outside sources, and teach the software to suggest causes and recommended actions from previously learned results," continued Newcombe.

Like Google, Amazon, Cisco and Netflix, who already use Machine Learning to personalize services and business intelligence, Romonet's industry-leading platform is revolutionizing the booming global data center market.

With Romonet, Hyperscale and Multi-Tenant Data Center (MTDC) operators are improving the services they provide to their customers while strengthening financial management through investment, cost and margin analysis. Enterprise data center owners, whose facilities, while core to service delivery, are also a drain on profitability, are rationalizing their investments, accurately planning a hybrid (owned, colocated and cloud) strategy years into the future, and improving their ability to make socially responsible decisions that impact the environment, shareholders and employees.

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Are Your Data Center Efficiency Projects Actually Delivering Savings?

Are Your Data Center Efficiency Projects Actually Delivering Savings?

Romonet-Savings-Hero-BannerThe data center industry is at the forefront of our new, connected digital world, yet the majority of organizations still struggle to accurately measure operational performance and quantify their investments financially.

This is partly because of an overreliance on inaccurate metrics, baselines, and manual calculations. Many data center management teams still use spreadsheets and rudimentary analytical methods to assess facility efficiency.

Predictive modeling has only just emerged as a viable solution to data center energy, capacity, and financial challenges. Discover just what's possible with analytics in our article in Data Informed.

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Romonet Launches Water Analytics for the Data Center

Romonet Launches Water Analytics for the Data Center

water-chartRomonet has issued a strong call to action for the world’s executives, enterprises and data center operators to immediately act on one of the most urgent challenges facing the global economy and environment today.

To support this campaign, Romonet has developed the world’s only Big Data and predictive analytics Platform that enables organizations to solve their water-related sustainability, financial and operational challenges.

Romonet’s Platform already accurately models and simulates data center energy and total cost of ownership, and now provides the ability to precisely measure water efficiency, capacity, consumption and the cost of water. This lets organisations analyze and understand the trade-off between energy, cost and water consumption.

Data center water consumption is rising rapidly as organizations trade improved power efficiency for unsustainable water usage practices. Massive amounts of water are pumped into data center cooling towers for energy efficiency purposes, a strategy that is particularly prevalent in hot climates and desert regions where public water supplies are under enormous pressure. Furthermore, during the process water is often treated with a cocktail of industrial chemicals and later drained back into municipal sewage systems.

Any organization that does not address its water consumption risks intense scrutiny from the general public, customers and shareholders; environmental lobbying groups such as Greenpeace; and from national and regional governments which are tasked with tackling large-scale industrial usage and identifying ways to secure fresh water reserves for agricultural and national security purposes.

"The efficient and judicious management of resources to power IT will only become more challenging in the next few years, and the ability to automate tasks and leverage analytics to drive decisions will be a competitive differentiator for data center managers. Romonet's Platform meets a critical need in the market for increased visibility into resource usage and management, in particular water consumption and cost," said Jennifer Cooke, research director at IDC.

California is a clear example. The Wall Street Journal reports there are 800 data centers consuming an estimated total of 158,000 Olympic-sized swimming pools of water each year. This is in an American state overcoming one of its most severe droughts on record.

Organizations in California and across the world must demonstrate a commitment to lowering water usage and production related processes such as transportation, logistics, filtration, recycling and long-term storage.

Zahl Limbuwala, CEO of Romonet, said, "Water is one of the largest threats to international stability and data centers are voluntarily using fresh water reserves as though they are infinite. With water subsidiaries ending and public pressure mounting, organizations cannot be frivolous with how they treat our environment. Water is not merely a cost challenge, but a highly sensitive CSR objective. This challenge must be addressed now, not in the future when it is too late. Organizations should act positively before they potentially find themselves under the public spotlight for what some consider corporate mismanagement and environmental indifference."

 

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Romonet Wins ‘Critical Environment Future Thinking’ Award at DCD US & Canada Awards 2016

Romonet Wins 'Critical Environment Future Thinking' Award at the DatacenterDynamics US & Canada Awards 2016

dcd-winner-hero-bannerRomonet and its Big Data Predictive Analytics Platform has won the 'Critical Environment Future Thinking' Award at the DatacenterDynamics US & Canada Awards 2016.

The 'Critical Environment Future Thinking' award recognizes Romonet’s Analytics Platform's ability to solve the financial and operational challenges that affect enterprises, data center service providers, facility operators and those responsible for managing the highly sensitive IT environments businesses are dependent on.

Zahl Limbuwala, CEO of Romonet, said, “We are extremely pleased that the judging panel has recognized the innovation we are driving in the industry. An increasing number of global banks, social media platforms, online retailers and other enterprises are using our Platform to bring accountability to their data centers. Cloud and colocation service providers are using Romonet to increase their competitiveness and improve financial margins. This accomplishment is a strong endorsement for the positive changes our customers and team are delivering.”

Romonet's success is the latest in a series of industry achievements for the company. Romonet has already been named a finalist in four prestigious awards programmes this year, most recently for the Business Green Leaders Awards and Romonet’s new water analytics application.

Romonet's Platform is the only solution to accurately model, simulate and predict data center power and cooling efficiency, total cost of ownership (TCO), operational and financial performance, and natural resource usage. The company recently launched a new campaign compelling the world's executives, enterprises and data center operators to take positive action against rising data center water consumption

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Triple Finalist: Romonet Nominated for Three Influential Awards

Triple Finalist: Romonet Nominated for Three Influential Awards

triple-finalist-hero-bannerRomonet and its Big Data Platform has been shortlisted for three prestigious awards that define and shape their respective industries.

This recognition is based upon the Platform’s ability to solve the strategic, financial and operational challenges that affect data center-dependent organizations, their shareholders and customers.

The nominations include:

  • Analytics Product of the Year – UK Cloud Awards
  • Critical Environment Future Thinking – DatacenterDynamics US & Canada Awards
  • Data Centre ICT Management Product of the Year – Data Centre Solutions UK Awards

This announcement precedes Data Centre World in London where the company will unveil its Platform’s latest application. Developed in close collaboration with one of the world's largest social media companies, this powerful new analytics solution will help address the industry's next major environmental sustainability challenge. Romonet already accurately models, simulates and predicts data center power and cooling efficiency, total cost of ownership (TCO), and operational and financial performance.

Zahl Limbuwala, CEO of Romonet, said, "Our customers have justified over $800 million worth of investment with Romonet and we are honored that such respected publications recognize the business outcomes that we help enable. To be named alongside companies like Amazon Web Services and LOGICnow energizes us to continue progressing with our company mission."

This is the latest official recognition for the company. In 2015, Romonet was named a Gartner Cool Vendor and a Data Center Knowledge Startup to Watch. Those who are interested in Romonet’s upcoming announcement are invited to register their interest here. Briefings at Data Centre World (April 12 – 13) can also be arranged before the event or by visiting booth P60.

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How we became a Data Center Knowledge Startup to Watch

How we became a Data Center Knowledge Startup to Watch

dck-to-watch-hero-bannerWe passionately believe in the potential of Big Data and the power of our Platform and it is flattering when organizations in our industry recognise what we are doing.

Earlier this year Data Center Knowledge named us as a 2016 Startup to Watch. The editorial team chose a selection of companies addressing some of the most significant challenges facing data center managers and executives today.

Most of these companies have emerged from humble beginnings and evolved rapidly, us included. Just a few years ago, being able to compare expected and actual performance of the data center, model, simulate, predict and control a data center’s energy consumption, capacity, total cost of ownership and environmental risks was considered an elusive concept.

We believe we are changing that perception. Take Intel as an example. With our Platform the company is providing its clients with the operational understanding they need to make more informed decisions.

Intel's objective was to assess how, given the significant energy cost and capital expenses associated with cooling technology, there must be opportunities to run data center facilities at higher ambient temperatures. Our Platform proved Intel's theory to be correct.

Intel's challenge is mirrored by many other enterprises posing questions such as how do you model capacity and predict technology inflexion points? How do you know when to implement the right technologies to deliver the greatest return on investment? What happens to IT performance if you challenge accepted operational parameters and push boundaries?

In the last seven years, we have modeled 500 data centers with 98% accuracy, justified $800 million worth of investment and answered the above-mentioned questions for enterprise data centers and cloud and colocation providers.

Finance and Operations Working in Harmony

At the crux of these 'what if' scenarios is one financial question – how much does it truly cost to run a data center?

In another recent Data Center Knowledge article, the publication explained how complex that question is to answer without tools such as Romonet.

This is where Romonet adds value to an organization. With the power of predictive analytics both enterprise-class data centers and those businesses providing hosting, colocation and cloud services (multi tenant data centers) can address inefficiencies, uncover significant savings, increase infrastructure performance and maximize profitability.

That said, sometimes the information we deliver is used for alternative purposes. For example, Iceotope manufactures servers for cloud service providers and HPC environments. Its liquid-cooled server platform has been modeled and engineered to ensure it harvests as much heat from electronics as possible in the most efficient way. As a result, organizations can reduce data center cooling costs by up to 97%, ICT power load by up to 20% and overall ICT infrastructure costs by up to 50%.

Iceotope used Romonet to analyze and prove the performance benefits of its technology compared to traditional, air-cooled servers. Armed with this accurate, quantifiable data, the company secured $10 million in funding to continue developing its technology.

The challenges facing data center operators and managers extend far beyond simplistic energy targets. They include everything from profit & loss (P&L) targets, return on investment (ROI), total cost of ownership objectives and Corporate Social Responsibility (CSR), to regulatory compliance and how a company sources its natural resources.

Designing a Platform that solves this multitude of challenges is an exciting path, however it is always made more satisfying when those in the industry agree with what we’re attempting to achieve.

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Romonet gearing up for increasing channel opportunity

Romonet gearing up for increasing channel opportunity

microscope-hero-bannerIn an article in Microscope, the publication wrote about the increasing number of firms that want visibility of their data costs is increasing and should translate into more business for Romonet's channel partners.

Our partners are a valued part of our mission to transform how data centers are managed. 

Please contact us if you're interested in hearing about the possibilities that accompany being a Romonet partner. We work with consultancies, managed service providers, global system integrators and other organizations that are involved in the data center industry.

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Romonet Enables Per Customer Margin Management and $1.5M Recurrent Savings for Major Colo Provider

Romonet Enables Per Customer Margin Management and $1.5M Recurrent Savings for Major Colo Provider

executive-team-hero-bannerThe CFO of a top ten global colocation provider is using Romonet to accurately calculate the exact profitability of every customer across its data center estate. This is achieved by analyzing the full cost of each customer's contracted capacity and actual power usage against their revenue. The same tools are used to provide per rack and per contracted kW costs to identify the current and projected profitability of its customers and data center capacity.

The CFO uses Romonet's data to understand the underlying delivery cost for each customer, billing model and colocation space. The executive team can now use quantitative data on the wide range of delivery costs and margins to set minimum pricing thresholds for new customers and ensure financially sustainable contracts. Furthermore, with Romonet’s cloud-based data center management platform, the CFO can monitor and predict which billing models and contracts are affected most by the many customer behaviors and fluctuating operational conditions that impact effective cost management.

Romonet's capabilities have proved invaluable in a marketplace that is experiencing greater competition from cloud providers and falling service prices. The effect on colocation providers includes significantly reduced margins, increasingly challenging contract negotiations and the need to maximize each customer's monthly recurring revenue longterm.

Zahl Limbuwala, CEO of Romonet, said, "The CFO's objective is clear – prove which customers are growing the business and which are costing money simply by being in the facility. Our data removes the guesswork associated with identifying how customer contracts are performing financially and where capacity is being occupied by low margin, and in many cases, negative margin customers. The CFO can understand the full cost of delivery for each data center at every level – for each operational region, IT hall, rack and customer."

Prior to the existing relationship, Romonet started working with the colocation provider by designing a detailed, site-specific financial and engineering model to present the potential financial savings from a proposed chiller upgrade. Hundreds of data points proved that prospective new equipment and reconfiguration could deliver immediate, recurrent annual savings of $1.5M – a return on investment of under 12 months.

Romonet's platform, the only data center management solution built on a native Big Data architecture, is patent-protected in Japan, China and most recently, the United Kingdom. The company's expertise is validated by its Garner 'Cool Vendor' status. Romonet partners with many global engineering firms to uncover the true total cost of ownership of the world’s largest and most complex data centers, colocation and cloud data environments.

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Romonet Expands Executive Team with a Wealth of Commercial, Sales and IT Talent

Romonet Expands Executive Team with a Wealth of Commercial, Sales and IT Talent

executive-team-hero-bannerDriven by a maturing market and attracted by the company’s investment in its cloud-based data center management platform, Romonet has made four high profile appointments. This includes COO Danny Reeves, previously CIO at multi-billion-dollar construction and infrastructure firm Balfour Beatty, and CFO Richard Rowson, who was CFO at Global Switch, the leading carrier neutral wholesale data center operator in Europe and Asia Pacific.

Danny Reeves said, "Richard Rowson and I joined for similar reasons; we both recognized the huge potential that Romonet represents for enterprise IT and data center businesses. The ability to use data effectively to make informed decisions and solve problems is akin to the Holy Grail - very few organizations can really admit to managing their data centers like this. Furthermore, senior finance professionals are taking a greater role in the management of facilities. CIOs are having to prove to the board they possess the commercial experience to deliver step-change cost efficiencies and large scale capital reductions."

Reeves continued, "Our platform has been specifically architected to help deliver these outcomes. We streamline, integrate and enable control of a customer’s financial and operational requirements throughout their data center estate – essentially, we provide the simplest method for a CFO and CIO to accurately understand, analyze, predict and control the most strategically important asset in their portfolio."

Romonet's end-to-end, cloud-based data center management platform is the only solution built on a native Big Data architecture. Its easy-to-use portal consists of multiple modeling, simulation, financial and infrastructure performance services. This comprehensive, strategically effective collection of services not only provides value to the CFO and CIO, but through to engineering and those responsible for managing third-party service partners – all of which can impact financial, IT and facility performance, investment, shareholder value and corporate growth.

Richard Rowson said, "For far too long both outsourced operators and enterprises have been managing their data center estates without a full understanding of their true cost of delivery. As the outsourced market matures and enterprises continue to look for operational efficiencies, having this information available provides a clear competitive advantage. Global organizations are choosing Romonet because our platform equips executives and managers with tools that enable precise long-term financial planning and real-time predictive analytics."

Reeves's previous experience includes senior positions at Balfour Beatty, Cable & Wireless, Henderson Global Investors and Deutsche Bank. This is matched by Richard’s time at Workshare, IXEurope (since acquired by Equinix) and Global Switch, where he helped guide the companies through a sustained period of growth.

Zahl Limbuwala, CEO of Romonet concluded, "With our recent partnerships in Asia, the granting of our patents in Japan, China and the UK, along with a convergence with market timing and Romonet’s cloud-based platform, our challenge has been to meet and develop this growing awareness. This strengthened management team emphasises the capability and maturity of our solution for cloud, colocation and global enterprises. We are all excited to take Romonet to the next level of success."

Romonet also invites attendees of DatacenterDynamics Europe on the 18-19th November 2015 to meet its team at booth 317. Helping drive sales will be Richard Jenkins and Chad Riseling, previously both from senior roles at RF Code. Jenkins joins Romonet as Senior Vice President of Global Marketing and Riseling has been appointed Senior Vice President of Global Sales.

They will be responsible for advancing Romonet's global sales initiatives and developing marketing strategies that elevate the company in a sector congested with solution providers struggling to take advantage of the competitive benefits provided by the cloud.

This story was picked up by Cloud Strategy Mag, BDaily, PRlog, Microscope and Newswire.

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Romonet finalist in DCD EMEA Awards

Romonet finalist in DCD EMEA Awards

dcd-emea-hero-bannerGeorge Read, Romonet's Senior Customer Engineer, has been named as a finalist in this years prestigious DatacenterDynamics Awards for EMEA in the category of Young Mission Critical Engineer of the Year.

The full list of finalists can be accessed here.

Unfortunately George only came away with his finalist status, however several months later the company won at the DCD US & Canada Awards 2016.

More information on Romonet's success is available here

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The Rise and Rise of the Data Center CFO

The Rise and Rise of the Data Center CFO

rise-of-rise-cfoThe data center market has enjoyed many decades of almost unbridled and recession proof growth. This but this year, more than any other, we can see the inevitable signs of a market that's rapidly maturing and finding its longer term feet in the form of bigger, stronger (and in theory) more financially sustainable data center businesses. Businesses that provide the core underpinning resource of the digital and internet-based economy.

That said, this is a significantly different marketplace than it was just a year ago.

The focus has shifted from top to bottom line performance, and with the ever-increasing challenge of understanding, controlling and managing the financial drivers of these businesses, a long overdue change in operational and financial management is required.

It used to be sufficient to create an excel based financial model together for each asset that spoke to the capital requirement, expected operating costs, and projected revenues and thus provide a pretty good macro level yield model.

Roll many of those together and so long as your model was relatively conservative it was almost a sure thing that you'd have a free cash flow generative business, so long as you had sales people that could sell.

There were good deals but also so less than great deals done over the years as far as acquiring customer revenue was concerned for most operators. Quite often the commercial model was tweaked, and even more often larger customers were sold capacity on "special pricing or special terms".

Thus today most multi tenant operators have a mix of good and 'bad' customers from both a revenue, but more importantly, a margin perspective. However, understanding exactly what the margin per customer actually is, is an amazingly complex and time/resource consuming task. In fact it's worse than that, as while doing a point-in-time analysis is hard, the reality is the dynamic. So by the time you've figured it out, the variables have changed and thus your information is already out of date!

CFOs of all competent data center businesses out there will recognize this problem because it's what they are grappling with right now. If they aren't feeling these issues yet, it's either because of the inertia (mostly a function of their financial size in this case) their business already has, or they are in even bigger trouble than they realize!

CFOs have risen to prominence alongside the CIO within corporate enterprise due to the ever increasing budget and importance of technology to a business's competitive advantage - or even just its continued existence in heavily commoditized markets.

The CFO is about to rise to prominence in a similar way within data center companies.

It's no longer tenable to try and manage capital and operational spend using spreadsheets and a finance system alone. Financial models need to be tied to operational models or one will mislead the other, leading to tears and gnashing of teeth.

Financial planning and modeling can no longer be a once a year static high cost time intensive exercise. Every deal must be rapidly assessed and its margin understood before a contract is signed. Further, the financial performance of each customer must be automatically tracked so that when the dynamic of the asset changes, either intentionally or unintentionally, the impact on the financial return is immediately visible.

All of this requires new tools, new capability and automation between operations, engineering and finance that's never existed before, and it is far from easy to create!

Luckily, Romonet exists to solve these problems and meet this need and we've been anticipating it for the last eight years, so guess what, we are ready and able to help the data center industry go through this next stage of its economic maturity.

Zahl Limbuwala, CEO of Romonet